Beyond Content and into Actions

Internal marketing doesn’t have to be only about messaging. Sometimes actions, like events, speak louder than words. David Weekley Homes is determined to continue fostering a working environment that its employees love being a part of. Lyda Akin explains a few ways the brand does it.

1. Annual Awards Celebration – We do this in each city we build homes in. The celebration is complete with presentations, props, and even costumes. Spouses and significant others are encouraged to attend so they can share in celebrating the company’s success, get a better understanding of the company, and review results of the year. Team Members are also recognized with awards for Team Member of the Year during this event.
2. Encourage Feedback – We ask for comments about many company topics, including benefits. We send surveys following our quarterly and annual company meetings so that we can always find ways to improve—whether that’s through a program to enhance our medical benefits, a new wellness initiative, or access to a website that offers a variety of personal growth and self-improvement courses.
3. Internal Learning – We offer internal e-learning classes that go more in-depth about our culture, values, and beliefs. Our leadership team also attends various training opportunities—either specialized training courses or ongoing workshops—so they can be ambassadors of our culture and help maintain the values of our company within each department.