January 15, 2018 V3 Printing

3 Things Marketers Can Learn from Place Branding

3 Things Marketers Can Learn from Place Branding

  1. Engage the Community
    Don’t wait for them to come to you; go to them. Look for opportunities to take your organization out into the community and have a bigger presence.
  2. Authenticity
    A cute slogan or catchy campaign theme won’t help if it isn’t authentic to who you truly are on the inside. A great campaign idea that doesn’t reflect, engage, and activate the people inside your place is just a theme or slogan that won’t sustain itself over time.
  3. Consider Your Own Place Identity
    How is it communicated by your current employees and by your marketing? Brands are built over time, and that means you have many opportunities to influence perceptions.

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