December 15, 2017 V3 Printing

Typography

Typography

The printed word is all around us. And the fact is, we see the words before we read them. Typography has always been a subtle but mighty influence on readers, and it plays a more powerful role in brand imaging than most realize. We may not know the names or histories of the fonts we see every single day, but we will recognize iconic ones instantly and link them to a brand. Think of the New York Times masthead, London subway signs, and Marvel comic lettering—they are all famous examples of custom typography that produce brand recognition and evoke emotions all at once.

Want your brand’s logo to have a unique and never-before-seen font? Or maybe you want a style reminiscent of a classic, trusted brand? Either way, selecting fonts can be overwhelming. Our best advice? Bring in an expert. They will invest the time to develop a deep understanding of the needs of the brand, delivering invaluable expertise on issues of legibility, style, and functionality across both print and digital platforms. The subtle manipulations and nuances that a professional custom typographer or experienced designer employs help find the perfect balance. Your
brand is your identity. Choose wisely.

Check out our five favorite font sites:

  1. FontShop
  2. LucasFonts
  3. Delve Fonts
  4. Hoefler & Co.
  5. Fontsmith

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